Category: 3- SHELF it (All Categories are 1) Read ASAP! 2) BUY it! 3) SHELF it 4) SOMEDAY it)
Comments: Jeffrey J Fox’s style is throw in many ideas in concise small chapters and he does so in this book as well. It’s a quick and easy read with a lot of simple-to-apply marketing concepts laced with a few nice stories. Having said that, it is not a book that has had so much impact!
What to expect: Many byte-sized marketing learnings with quite a few being easy to apply. For eg: Always talk about how much a customer would lose rather than gain. Clear, concise and easy to get through book.
Do I recommend this book?: Shelf it.. until you feel you’d like to get down to designing a flyer or a brochure..
Category: 1 – Read ASAP! (All Categories are 1 – Read ASAP!, 2 – BUY it!, 3 – SHELF it, 4 – SOMEDAY it)
Comments: There’s only 1 word for this audio book – ‘Riveting’! While the narrator definitely plays a huge part in making this book such a fascinating read, let’s give due credit to Steven Pressfield for an inspirational take on Alexander’s life.
What to expect: A detailed story of the life of the all-conquering Macedonian monarch, Alexander the Great, with lots of excerpts and stories which you are sure to remember for a long time. The book gives us an in-depth understanding of the personality of the great conqueror and is a definite lesson in leadership!
Add on Mar 16, 2016: 9 years after reading the audio book, I’d still recommend the audio book thanks to fantastic narration. I remember the experience of listening to this book well and it still gives me goosebumps.